Case histories show lighting has a direct impact on retail sales, and the new, third edition of this NLB classic has more of these case histories than ever before. Written in non-technical terms, it provides the information needed to help make a store’s, shopping center’s, or mall’s lighting systems more effective. And not just by boosting retail sales! Other benefits of lighting include increased employee productivity, improved security and safety, support of stocking and display methods, store identification, customer attraction…and more! The Guide also explains how to conduct a lighting system audit, the many different options available for reducing energy consumption while improving illumination, creating a retail lighting management plan, and sources of assistance. Illustrations, tables, and charts. 24 pages.